Editorial Process

lluminating Our Editorial Workflow

Our Mission:

Provide homeowners with practical advice on lighting products, ceiling fan products and home décor, such as Hampton Bay, Harbor Breeze, and Hunter fans and fixtures. Publish well-researched, engaging content to help consumers select optimal lighting ceiling fans and décor.

Bright Ideas:  

– Recommendations for rooms and lighting needs
– DIY installation tips and tricks  
– Reviews of new fans, fixtures, and products
– Smart home and lighting tech  
– Brand comparisons and spotlights
– Troubleshooting common issues
– Safety and efficiency tips
– Lighting trends and innovative designs
– Decorating ideas and home makeovers

Research Sources:

– Hands-on product testing
– Interviews with designers and buyers
– Surveys of homeowners  
– Studies and expert perspectives
– Manufacturer specifications
– Retailer data and resources  

Glowing Editorial Process:

1. Brainstorm fresh article ideas and calendar based on mission

2. Assign topics to writers with relevant expertise

3. Writers thoroughly research subjects through credible sources 

4. Writers submit draft articles with list of sources 

5. Editor reviews submissions for quality, accuracy, readability

6. Editor provides revision feedback as needed

7. Writers submit improved drafts

8. Editor copyedits articles for grammar, style, formatting

9. Final fact-checking before publication 

10. Promote published articles via social media

11. Analyze performance to inform future content  

12. Regularly review process for potential improvements